CBS and NAACP announce partnership for diverse content

CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) on Wednesday announced a multi-year partnership to develop new, diverse content.

The agreement entails the production of “scripted, unscripted and documentary content for linear television networks and streaming platforms,” it was announced.

George Cheeks, president and CEO of the CBS Entertainment Group, said in a statement provided to CNN that “an important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system.

“There is no better partner than the NAACP — the preeminent civil rights organization in our country — to help us find, develop and tell these inclusive stories,” he said. “At the same time, this is a strategic opportunity for CBS to build upon as well as re-imagine our pipeline for existing and emerging creative talent.”

As part of the agreement, CBS Television Studios’ leaders will work with the civil rights organization to establish a dedicated team of executives and infrastructure to acquire, develop and produce programming.

The partnership will also focus on producing premium content that expands the number of diverse voices by telling inclusive stories that increase the visibility and impact of Black artists.

“In this moment of national awakening, the time has never been better to further tell stories of the African American experience,” Derrick Johnson, president and CEO of the NAACP, said.

“Programming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.”

The partnership will also allow for the selling of the programming to third-party platforms.

Four years ago, CBS was slammed for a lack of diversity in its programming with the viral hashtag, #CBSSoWhite.

Last year, former CBS executive Whitney Davis wrote an explosive letter published by Variety in which she accused the network of having a “White problem.”


Red’s Hot Ride of the Week – 8/10

Red’s Hot Ride of the Week – 8/10

  Are you ready to upgrade your ride? Check out Hyland Auto Sales in Springfield and pick up a reliable used car or truck today for only $500 down. For nearly 10 years, Hyland has been Oregon’s premier auto dealer for the credit challenged, selling reliable vehicles at payments you can afford. You deserve quality,…

Special Offers Inside!

All around Eugene, local businesses are still open, and some are offering special deals and offers. We want to make sure you can help out a local business during these trying times.  Here are just a few: Looking for some fresh, local, beer, and some amazing food? Then head on down to 1865 W 6th…

Local Resources

These are some very trying times on our hands, and here at 96.1 KZEL we are trying to give you as many local resources and information that we can to assist you. If you, or someone you know, has lost their job and needs more information regarding unemployment information you can click HERE or HERE for…

Keep Rocking with KZEL Anywhere You Go!

Keep Rocking with KZEL Anywhere You Go!

Working from home? Keep KZEL part of your daily routine whether you’re in a car, at work, at home or on the go! Listen to KZEL right here at, on your smart phone or through your smart speaker! Stay Safe & Stay Local Eugene! With an Alexa smart speaker say: Alexa, play 96-1 KZEL…